Boycott Watch  
                             
November 25, 2008
 
BW: Mattel / Fisher Price Doll States "Islam is the light" - Boycotts Expected
 
Summary: Examination of audio in a doll indicates Fisher Price / Mattel doll is been used to promote Islam to children without parents knowledge.
 
    On October 7, 2008, Debbie Schlussel and Pamela Geller broke the story about the Fisher Price (Mattel) marketing the Little Mommy Cuddle & Coo Doll, a doll that she claims states "Islam is the Light" (See: Debbie Schlussel's INDOCTRI-Nation: Fisher-Price Doll Tells Your Kids, "Islam is the Light" and Pamela Geller's BABY DOLLIE TALKING DAWAH ....bwahahaha).

    In response, on October 7, Mattel, the parent company of Fisher Price, issued a press release on their website stating:

Statement by: Mattel, Inc.

Re: Little Mommy Cuddle 'n Coo Dolls

The Little Mommy Cuddle 'n Coo dolls feature realistic baby sounds including cooing, giggling, and baby babble with no real sentence structure. The only scripted word the doll says is "mama."

There is a sound that may resemble something close to the word "night, right, or light." To avoid any potential misinterpretation, we have eliminated that segment of the sound file from future production.

Because the original sound track is compressed into a file that can be played through an inexpensive toy speaker, actual sounds may be imprecise or distorted.

We remain confident in the high quality standards of our Little Mommy Cuddle 'n Coo dolls. If consumers have any questions or concerns regarding any Mattel or Fisher-Price toys, they may contact our consumer relations center at 800.524.TOYS (8697) and we will be happy to assist them.

We take every call from our consumers very seriously and do our best to help address their concerns

--- End of Mattel statement

    This week, a group calling itself Moms Asking Mattel for Accountability is planning protests outside of several stores nationally, as parents have recently discovered the doll on store shelves while they happened to pass by the doll with a built-in proximity detector. The protests are scheduled for Black Friday, the day after Thanksgiving when many retailers make their money for the year during the Christmas shopping frenzy.

    Boycott Watch contacted Mattel / Fisher Price, but found itself at a brick wall. Juliette Reashor (juliette.reashor@fisher-price.com) the Senior Manager for Public Relations at Fisher-Price was able to send us a statement, but essentially refused to even hear our questions and then tried to derail our questions by asking for our sources, which we obviously refused to reveal.

    Boycott Watch took the liberty of examining the audio posted on the Mattel website and found that the there were several segments of audio, all divided by short moments of total silence, indicating that the audio was in fact most likely recorded in a professional studio or at the very least in professional studio conditions. The last segment of the audio was clearly compressed and sped up audio. While we were unable to totally reverse the compression and pitch changes, we were able to slow down the audio to reveal, in our opinion, that the audio clearly stated "Islam is the light." We posted that audio here, both regular and slowed down, so you can decide for yourself what the audio contains.

    When we examined the audio graphically, there is a definite clear "T" at the end of the word "Light," which you can see circled in the following graphic.

To us, this indicates the audio is not a "misinterpretation" as Mattel states. Rather, we believe that anyone with basic audio editing software and skills will come to the conclusion that this was, in fact, actual words spoken, and that the words "Islam is the light" were intentionally placed in the audio cut.

    Questions now remain: What is Mattel's Quality Assurance procedure for imported and domestic goods? Since Mattel was able to conduct a simple examination of the audio we did, did they in fact examine of audio once a complaint was made? If no, why not? If yes, why did they do nothing? If there was a reason to examine the audio, which there clearly was, why didn't they examine the audio or act upon that examination?

    The Mattel press release stated: "The Little Mommy Cuddle 'n Coo dolls feature realistic baby sounds including cooing, giggling, and baby babble with no real sentence structure. The only scripted word the doll says is "mama."

    Boycott Watch asks our readers to listen to the slowed down audio here and tell us if you hear "Islam is the light."

    The Mattel press release continues: "There is a sound that may resemble something close to the word "night, right, or light." To avoid any potential misinterpretation, we have eliminated that segment of the sound file from future production."

    Based on our examination of the audio, Boycott Watch believes these words are willfully inserted, not the happenstance of an infinite number of monkeys in a room with typewriters. We also believe that Mattel was the victim of a trick, but one they could have avoided by doing simple quality assurance examinations, and later recalls.

    The Mattel press release continues: "Because the original sound track is compressed into a file that can be played through an inexpensive toy speaker, actual sounds may be imprecise or distorted."

    Boycott Watch examined the audio using off the shelf retail audio editing software anyone can purchase online, and we listened to the audio using both computer speakers and headphones. In both cases, we heard "Islam is the light." We also saw graphic of the audio which we saw and heard as a definite letter "T" at the end of the word "Light" at a spike point of the graphic.(See above)

    Was audio stating "Islam is the light" inserted into the doll? We will let you decide, but it is worth pointing out that our sources tell us the chips may have been made in Indonesia, a Muslim country. While that is not an excuse, if that information is true, it may solve part of the mystery.

    Mattel has the obligation to make sure their products are proper, and that includes not promoting any religion or political issue. It appears to us that Mattel did not do their due diligence in product manufacturing and testing, nor do we believe they took the proper action to correct the problem once they were made aware of it over a month ago.

    When a boycott effort is brought to the attention of Boycott Watch and we determine it is worth checking into, we try to conduct a he-said / she-said examination of the facts so the consumer can determine what the truth is for themselves. In this case, we examined the evidence, but Mattel essentially refused to help us gather information that may clear them. We gave Mattel ample time to do respond to our questions, which included notifying them we will publish something by Tuesday morning. Still, Mattel chose to remain silent.


   Fred Taub, President of Boycott Watch said "This reminds me of subliminal advertising techniques - a message has been inserted into a product to influence opinions. I do not believe Mattel approved the message, but they apparently failed to properly examine products manufactured in their name oversees. Just like lead found in toys; this is another example of the real price of shipping American jobs overseas."
    While we believe Mattel was most probably duped in this case, we still believe Mattel failed to conduct a proper due diligence quality assurance examination of the products they manufacture oversees. Additionally, we believe we witnessed several failures within the corporate communications department.

    Based on the information presented, Boycott Watch believes the words "Islam is the light" was in fact purposely inserted into the audio and that Mattel did nothing about it and later acted as if they did not care. Boycott Watch therefore concludes that any and all boycotts based on this issue are based in fact.
 
 
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