WASHINGTON, Nov. 9, 2004 The coffee giant
Starbucks and the American Red Cross are teaming up to deliver hot java to U.S.
servicemembers serving overseas in the war against global terrorism.
Starbucks Chief Executive Officer Jim Donald said
during a Capitol Hill press conference today in the office of U.S. Rep. Norm
Dicks that his company would provide 50,000 pounds of free, whole-bean coffee
that will be brewed and distributed by Red Cross workers to troops serving in
Kuwait, Afghanistan and Iraq.
"It's important that we show the support and
we have shown support -- for our troops overseas," Donald explained. In fact,
he said, Starbucks, headquartered in Seattle, has 80 employees in the military
now deployed in Iraq and Afghanistan.
And many of Starbuck's 85,000 employees, Donald
pointed out, have friends and family members serving overseas in the military.
Starbuck's partnership with the Red Cross, he noted, "is just a way of reaching
into the community and supporting troops from all over the U.S."
Starbucks will ship the coffee to overseas locations
as directed by the Red Cross, noted Alan McCurry, chief operating officer for
the American Red Cross.
"We will make coffee and distribute it," McCurry
explained, noting that the Red Cross will also ensure that forward-deployed
ground troops will get their share.
The Starbucks-Red Cross coffee distribution
partnership will boost military morale, McCurry predicted, while bringing "a
little bit of home to the troops."
McCurry estimated that coffee shipment to overseas
troops should begin in about three or four weeks, in time for the holiday
season.
Dicks, who represents Washington state's 6th
District, said many employees at Starbucks stores across the country had
already been sending "care packages" of free coffee to U.S. troops in Iraq,
Afghanistan and Kuwait.
According to Starbucks officials, local company
representatives recently donated 10 gallons of freshly brewed coffee and
pastries to support a family support group event held at Fort Sheridan, Ill.,
near Chicago.
Other Starbucks employees from 90 stores in the
northeastern United States, including New Jersey and Philadelphia, donated
their free weekly coffee allotment totaling 2,000 pounds to U.S.
servicemembers serving overseas. Federal Express shipped the coffee for free to
Ramstein Air Base, Germany, where it was then distributed to troops in the
Balkans and the Middle East.
And the daughter of a Starbuck's store manager in
Newark, N.J., who was corresponding with reservists from Morristown serving in
Iraq, played a role in ensuring they received free Starbucks coffee. The
soldiers forwarded a letter of thanks, noting the coffee reminded them of home.
At a recent meeting featuring representatives from
about 100 Starbucks stores in northern Ohio and Michigan, store managers and
partners collected more than 500 pounds of coffee that was then shipped to
American soldiers in Iraq.
In Texas, the Rangers baseball team and north Texas
Starbucks stores recently teamed up to send coffee and Rangers' teddy bears to
troops serving in Iraq.
A Starbucks customer with a son serving with a
Maryland National Guard unit in Iraq complimented Starbucks stores in
Arlington, Va., for donating free coffee to troops serving in Iraq, noting the
company "is doing a great job supporting our (military) men and women."
Now Starbucks' corporate headquarters in Seattle
wants to "do something of significance" to support the troops, Dicks noted.
Washington State, Dicks pointed out, is home to
several military facilities, including Fort Lewis, where U.S. Army soldiers
train with the transformational Stryker vehicle.
The congressman said he appreciates the difficult
work performed by U.S. servicemembers deployed overseas in the war against
global terrorism, noting they "are doing a great job for our country."
"We hope that having these 50,000 pounds of coffee
will make life a little better" for deployed servicemembers, the congressman
remarked, noting that he wishes them success in their missions and that they
safely return home to their families. |